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Media Economics
Engelsk Paperback
Media Economics
Engelsk Paperback

133 kr
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6 - 8 hverdage

Om denne bog

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two ‘heterodox’ approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.

Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9780230293229
Indbinding:
Paperback
Udgave:
ISBN-10:
0230293220
Kategori:
Udg. Dato:
1 maj 2015
Længde:
10mm
Bredde:
129mm
Højde:
212mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
1 maj 2015
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