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20th Century Alcohol & Tobacco Ads. 45th Ed.
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9783836593717
Indbinding:
Hardback
Udgave:
ISBN-10:
3836593718
Udg. Dato:
17 okt 2022
Længde:
33mm
Bredde:
226mm
Højde:
164mm
Forlag:
Taschen GmbH
Oplagsdato:
17 okt 2022
Forfatter(e):
Hardback
Format:

Om denne bog

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.


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Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9783836593717
Indbinding:
Hardback
Udgave:
ISBN-10:
3836593718
Udg. Dato:
17 okt 2022
Længde:
33mm
Bredde:
226mm
Højde:
164mm
Forlag:
Taschen GmbH
Oplagsdato:
17 okt 2022
Forfatter(e):
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