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A Japanese Advertising Agency
- An Anthropology of Media and Markets
Engelsk
Bogcover for A Japanese Advertising Agency af Brian Moeran, 9780700705030
Specifikationer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9780700705030
Indbinding:
Paperback
ISBN-10:
0700705031
Kategori:
Udg. Dato:
4 jul 1996
Størrelse i cm:
21,8 x 13,9 x 2,4
Oplagsdato:
4 jul 1996
Forfatter(e):

A Japanese Advertising Agency

- An Anthropology of Media and Markets
Engelsk
Paperback 1996
Format:

Bog beskrivelse
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces ''east'' and ''west'' in a new theory of values.
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Specifikationer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9780700705030
Indbinding:
Paperback
ISBN-10:
0700705031
Kategori:
Udg. Dato:
4 jul 1996
Størrelse i cm:
21,8 x 13,9 x 2,4
Oplagsdato:
4 jul 1996
Forfatter(e):
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