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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Engelsk
Bogcover for A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management af Michael Beverland, Pinar Cankurtaran, 9781529795165
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781529795165
Indbinding:
Paperback
ISBN-10:
1529795168
Kategori:
Udg. Dato:
12 feb 2025
Størrelse i cm:
19,8 x 12,9
Oplagsdato:
12 feb 2025

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Engelsk
Paperback 2025
Format:

Bog beskrivelse
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 
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Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781529795165
Indbinding:
Paperback
ISBN-10:
1529795168
Kategori:
Udg. Dato:
12 feb 2025
Størrelse i cm:
19,8 x 12,9
Oplagsdato:
12 feb 2025
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