Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Accounting for Marketing
Engelsk
Bogcover for Accounting for Marketing af Richard M.S. Wilson, 9781861524683
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781861524683
Indbinding:
Paperback
ISBN-10:
1861524684
Udg. Dato:
29 apr 1999
Størrelse i cm:
1,2 x 18,8 x 24,3
Oplagsdato:
29 apr 1999
Forfatter(e):
Paperback 1999
Format:

Bog beskrivelse
Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome.
... Vis mere

Hos Booktok
592 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781861524683
Indbinding:
Paperback
ISBN-10:
1861524684
Udg. Dato:
29 apr 1999
Størrelse i cm:
1,2 x 18,8 x 24,3
Oplagsdato:
29 apr 1999
Forfatter(e):
Finder produkter...
Kategori sammenhænge