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Action Research for Professional Selling
Engelsk
Bogcover for Action Research for Professional Selling af Jean McNiff, Peter McDonnell, 9780367670139
Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9780367670139
Indbinding:
Paperback
ISBN-10:
0367670135
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
30 sep 2020
Forfatter(e):

Action Research for Professional Selling

Engelsk
Paperback 2020
Format:

Bog beskrivelse
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme. It provides a basis for professional selling that connects the sales process to different philosophical models for understanding human interactions and contains much practical advice for selling in a tough economic environment. Action research is used across the professions as a powerful methodology for improving performance and outcomes and will enable sales practitioners to generate their practical theories of selling. The book answers calls for evidence-based practice in sales education, placing special emphasis on the strength of a values-based approach over the outmoded manipulative models of the past (many of which are still in evidence). It is essential to develop your understanding of what you are doing, and be able to explain it, and the book shows you how to do this through researching your practice in action. It focuses seriously on selling as a field of research offering an innovative, practical approach to selling, underpinned by strong theoretical and philosophical frameworks.
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Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9780367670139
Indbinding:
Paperback
ISBN-10:
0367670135
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
30 sep 2020
Forfatter(e):
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