Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Bestsellere
Nyheder
Forudbestillinger
Danske bøger
Store besparelser
Hurtig levering
Fri fragt over 499,-
Booktok logo
Bøger
Top forfattere
Havebøger
Kurv
  1. Forside
  2. Advances in Tourism Destination Marketing
Advances in Tourism Destination Marketing
- Managing Networks
Engelsk
Bogcover for Advances in Tourism Destination Marketing af , 9781138880627
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781138880627
Indbinding:
Paperback
ISBN-10:
1138880620
Kategori:
Udg. Dato:
26 aug 2015
Størrelse i cm:
15,8 x 26,5 x 2,3
Forlag:
Serie:
Oplagsdato:
26 aug 2015

Advances in Tourism Destination Marketing

- Managing Networks
Engelsk
Paperback 2015
Format:
Paperback
Bog beskrivelse

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.

Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.

The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

... Vis mere
Forlags Vejl. pris
582,49 kr
Januarudsalg
508 kr
spar 13%
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781138880627
Indbinding:
Paperback
ISBN-10:
1138880620
Kategori:
Udg. Dato:
26 aug 2015
Størrelse i cm:
15,8 x 26,5 x 2,3
Forlag:
Serie:
Oplagsdato:
26 aug 2015
Finder produkter...