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Advertising and Promotion

Af: Chris Hackley, Rungpaka Amy Hackley Engelsk Paperback

Advertising and Promotion

Af: Chris Hackley, Rungpaka Amy Hackley Engelsk Paperback
Tjek vores konkurrenters priser

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. 

Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:

  • Two brand new chapters on Social Media Advertising and Digital Advertising
  • Commentary on how the COVID-19 pandemic has and will impact advertising
  • The evolving role of advertising agencies in the post digital era
  • Emerging forms of advertising and promotion, including the role of influencers
Tjek vores konkurrenters priser
Normalpris
kr 602
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. 

Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:

  • Two brand new chapters on Social Media Advertising and Digital Advertising
  • Commentary on how the COVID-19 pandemic has and will impact advertising
  • The evolving role of advertising agencies in the post digital era
  • Emerging forms of advertising and promotion, including the role of influencers
Produktdetaljer
Sprog: Engelsk
Sider: 424
ISBN-13: 9781529718508
Indbinding: Paperback
Udgave:
ISBN-10: 1529718503
Kategori: Reklame
Udg. Dato: 24 feb 2021
Længde: 23mm
Bredde: 363mm
Højde: 239mm
Forlag: Sage Publications Ltd
Oplagsdato: 24 feb 2021
Forfatter(e) Chris Hackley, Rungpaka Amy Hackley


Kategori Reklame


ISBN-13 9781529718508


Sprog Engelsk


Indbinding Paperback


Sider 424


Udgave


Længde 23mm


Bredde 363mm


Højde 239mm


Udg. Dato 24 feb 2021


Oplagsdato 24 feb 2021


Forlag Sage Publications Ltd

Kategori sammenhænge