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Advertising at the Crossroads
Engelsk
Bogcover for Advertising at the Crossroads af Max Geller, 9781138966123
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781138966123
Indbinding:
Paperback
ISBN-10:
1138966126
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Advertising at the Crossroads

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

First published in 1952.

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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781138966123
Indbinding:
Paperback
ISBN-10:
1138966126
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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