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Advertising Cultures
- Gender, Commerce, Creativity
Engelsk
Bogcover for Advertising Cultures af Sean Nixon, 9780761961987
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9780761961987
Indbinding:
Paperback
ISBN-10:
0761961984
Udg. Dato:
27 feb 2003
Størrelse i cm:
23,5 x 15,8 x 1,1
Oplagsdato:
27 feb 2003
Forfatter(e):

Advertising Cultures

- Gender, Commerce, Creativity
Engelsk
Paperback 2003
Format:

Bog beskrivelse
`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importance lies in it′s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics

The economic and cultural role of the `creative industries′ has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

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Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9780761961987
Indbinding:
Paperback
ISBN-10:
0761961984
Udg. Dato:
27 feb 2003
Størrelse i cm:
23,5 x 15,8 x 1,1
Oplagsdato:
27 feb 2003
Forfatter(e):
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