Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Advertising

Af: Daniel Yadin, Frank Jefkins Engelsk Paperback

Advertising

Af: Daniel Yadin, Frank Jefkins Engelsk Paperback
Tjek vores konkurrenters priser

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.  Case studies are used to bring the subject into the real world.

Tjek vores konkurrenters priser
Normalpris
kr 631
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.  Case studies are used to bring the subject into the real world.

Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9780273634355
Indbinding: Paperback
Udgave: 4
ISBN-10: 0273634356
Kategori: Reklame
Udg. Dato: 21 feb 2000
Længde: 23mm
Bredde: 157mm
Højde: 232mm
Forlag: Pearson Education Limited
Oplagsdato: 21 feb 2000
Forfatter(e): Daniel Yadin, Frank Jefkins
Forfatter(e) Daniel Yadin, Frank Jefkins


Kategori Reklame


ISBN-13 9780273634355


Sprog Engelsk


Indbinding Paperback


Sider 416


Udgave 4


Længde 23mm


Bredde 157mm


Højde 232mm


Udg. Dato 21 feb 2000


Oplagsdato 21 feb 2000


Forlag Pearson Education Limited

Andre har også købt
Kategori sammenhænge