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Advertising
Engelsk
Bogcover for Advertising af Daniel Yadin, Frank Jefkins, 9780273634355
Specifikationer
Sprog:
Engelsk
Sider:
416
ISBN-13:
9780273634355
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273634356
Kategori:
Udg. Dato:
21 feb 2000
Størrelse i cm:
23,2 x 15,7 x 2,3
Oplagsdato:
21 feb 2000
Forfatter(e):

Advertising

Engelsk
Paperback 2000
Format:

Bog beskrivelse

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.  Case studies are used to bring the subject into the real world.

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Specifikationer
Sprog:
Engelsk
Sider:
416
ISBN-13:
9780273634355
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273634356
Kategori:
Udg. Dato:
21 feb 2000
Størrelse i cm:
23,2 x 15,7 x 2,3
Oplagsdato:
21 feb 2000
Forfatter(e):
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