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Advertising Explained (RLE Advertising)
Af: Dennis Caton
Engelsk
Bogcover for Advertising Explained (RLE Advertising) af Dennis Caton, 9781138966130
Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9781138966130
Indbinding:
Paperback
ISBN-10:
1138966134
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
26 nov 2015
Forfatter(e):
Genre:

Advertising Explained (RLE Advertising)

Af: Dennis Caton
Engelsk
Paperback 2015
Format:
Paperback
Bog beskrivelse

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained

contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

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Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9781138966130
Indbinding:
Paperback
ISBN-10:
1138966134
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
26 nov 2015
Forfatter(e):
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