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Advertising Outdoors
- Watch this Space!
Engelsk Paperback
Advertising Outdoors
- Watch this Space!
Engelsk Paperback

350 kr
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Om denne bog

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.

This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780714843865
Indbinding:
Paperback
Udgave:
ISBN-10:
0714843865
Kategori:
Udg. Dato:
1 mar 2004
Længde:
22mm
Bredde:
251mm
Højde:
289mm
Forlag:
Phaidon Press Ltd
Oplagsdato:
1 mar 2004
Forfatter(e):
Kategori sammenhænge