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Advertising Today and Tomorrow (RLE Advertising)
Engelsk
Bogcover for Advertising Today and Tomorrow (RLE Advertising) af W.A. Evans, 9781138966161
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781138966161
Indbinding:
Paperback
ISBN-10:
1138966169
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Advertising Today and Tomorrow (RLE Advertising)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781138966161
Indbinding:
Paperback
ISBN-10:
1138966169
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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