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  1. Bog
  2. Sent 20. århundrede, 1950 til 1999
  3. 1960 til 1969

All-American Ads of the 60s

Af: Steven Heller Engelsk Hardback

All-American Ads of the 60s

Af: Steven Heller Engelsk Hardback
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With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add water"—while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver."

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add water"—while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver."

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 640
ISBN-13: 9783836588591
Indbinding: Hardback
Udgave:
ISBN-10: 3836588595
Kategori: 1960 til 1969
Udg. Dato: 20 maj 2022
Længde: 45mm
Bredde: 266mm
Højde: 206mm
Forlag: Taschen GmbH
Oplagsdato: 20 maj 2022
Forfatter(e): Steven Heller
Forfatter(e) Steven Heller

Kategori 1960 til 1969

ISBN-13 9783836588591

Sprog Engelsk

Indbinding Hardback

Sider 640

Udgave

Længde 45mm

Bredde 266mm

Højde 206mm

Udg. Dato 20 maj 2022

Oplagsdato 20 maj 2022

Forlag Taschen GmbH

Kategori sammenhænge