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  1. Bog
  2. Sent 20. århundrede, 1950 til 1999
  3. 1970 til 1979

All-American Ads of the 70s

Af: Steven Heller Engelsk Hardback

All-American Ads of the 70s

Af: Steven Heller Engelsk Hardback
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Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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Produktdetaljer
Sprog: Engelsk
Sider: 640
ISBN-13: 9783836588607
Indbinding: Hardback
Udgave:
ISBN-10: 3836588609
Kategori: 1970 til 1979
Udg. Dato: 20 maj 2022
Længde: 53mm
Bredde: 266mm
Højde: 206mm
Forlag: Taschen GmbH
Oplagsdato: 20 maj 2022
Forfatter(e): Steven Heller
Forfatter(e) Steven Heller

Kategori 1970 til 1979

ISBN-13 9783836588607

Sprog Engelsk

Indbinding Hardback

Sider 640

Udgave

Længde 53mm

Bredde 266mm

Højde 206mm

Udg. Dato 20 maj 2022

Oplagsdato 20 maj 2022

Forlag Taschen GmbH

Kategori sammenhænge