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An Instructor's Manual to H2H Marketing Case Studies

- Teach Human-to-Human Marketing Effectively

An Instructor's Manual to H2H Marketing Case Studies

- Teach Human-to-Human Marketing Effectively
Tjek vores konkurrenters priser
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Tjek vores konkurrenters priser
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kr 526
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20 kr
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Tjek vores konkurrenters priser
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Produktdetaljer
Sprog: Engelsk
Sider: 181
ISBN-13: 9783031490040
Indbinding: Hardback
Udgave:
ISBN-10: 3031490045
Udg. Dato: 8 feb 2024
Længde: 18mm
Bredde: 242mm
Højde: 160mm
Forlag: Springer International Publishing AG
Oplagsdato: 8 feb 2024
Forfatter(e) Waldemar Pfoertsch, Philip Kotler, Kejsi Sulaj, Uwe Sponholz


Kategori Salgs- & markedsføringsledelse


ISBN-13 9783031490040


Sprog Engelsk


Indbinding Hardback


Sider 181


Udgave


Længde 18mm


Bredde 242mm


Højde 160mm


Udg. Dato 8 feb 2024


Oplagsdato 8 feb 2024


Forlag Springer International Publishing AG

Kategori sammenhænge