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An Instructor's Manual to H2H Marketing Case Studies
- Teach Human-to-Human Marketing Effectively
Engelsk
Bogcover for An Instructor's Manual to H2H Marketing Case Studies af Waldemar Pfoertsch, Philip Kotler, Kejsi Sulaj, Uwe Sponholz, 9783031490040
Specifikationer
Sprog:
Engelsk
Sider:
181
ISBN-13:
9783031490040
Indbinding:
Hardback
ISBN-10:
3031490045
Udg. Dato:
8 feb 2024
Størrelse i cm:
16,0 x 24,2 x 1,8
Oplagsdato:
8 feb 2024

An Instructor's Manual to H2H Marketing Case Studies

- Teach Human-to-Human Marketing Effectively
Engelsk
Hardback 2024
Format:

Bog beskrivelse
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
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Specifikationer
Sprog:
Engelsk
Sider:
181
ISBN-13:
9783031490040
Indbinding:
Hardback
ISBN-10:
3031490045
Udg. Dato:
8 feb 2024
Størrelse i cm:
16,0 x 24,2 x 1,8
Oplagsdato:
8 feb 2024
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