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Analyzing Music in Advertising
- Television Commercials and Consumer Choice
Engelsk
Bogcover for Analyzing Music in Advertising af Nicolai Graakjaer, 9781138616813
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138616813
Indbinding:
Paperback
ISBN-10:
1138616818
Udg. Dato:
8 jun 2018
Størrelse i cm:
15,2 x 22,7 x 2,4
Oplagsdato:
8 jun 2018
Forfatter(e):

Analyzing Music in Advertising

- Television Commercials and Consumer Choice
Engelsk
Paperback 2018
Format:

Bog beskrivelse

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138616813
Indbinding:
Paperback
ISBN-10:
1138616818
Udg. Dato:
8 jun 2018
Størrelse i cm:
15,2 x 22,7 x 2,4
Oplagsdato:
8 jun 2018
Forfatter(e):
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