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B2B Brand Management

Af: Waldemar Pfoertsch, Philip Kotler Engelsk Hardback

B2B Brand Management

Af: Waldemar Pfoertsch, Philip Kotler Engelsk Hardback
Tjek vores konkurrenters priser

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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Tjek vores konkurrenters priser

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Produktdetaljer
Sprog: Engelsk
Sider: 357
ISBN-13: 9783540253600
Indbinding: Hardback
Udgave:
ISBN-10: 3540253602
Kategori: Salg og marketing
Udg. Dato: 17 aug 2006
Længde: 31mm
Bredde: 240mm
Højde: 164mm
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato: 17 aug 2006
Forfatter(e) Waldemar Pfoertsch, Philip Kotler


Kategori Salg og marketing


ISBN-13 9783540253600


Sprog Engelsk


Indbinding Hardback


Sider 357


Udgave


Længde 31mm


Bredde 240mm


Højde 164mm


Udg. Dato 17 aug 2006


Oplagsdato 17 aug 2006


Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Kategori sammenhænge