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B2B Brand Management
4
(1)
Engelsk
Bogcover for B2B Brand Management af Waldemar Pfoertsch, Philip Kotler, 9783642064708
Specifikationer
Sprog:
Engelsk
Sider:
357
ISBN-13:
9783642064708
Indbinding:
Paperback
ISBN-10:
3642064701
Udg. Dato:
12 feb 2010
Størrelse i cm:
23,7 x 15,6 x 2,8
Oplagsdato:
12 feb 2010

B2B Brand Management

4
(1)
Engelsk
Paperback 2010
Format:

Bog beskrivelse

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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Specifikationer
Sprog:
Engelsk
Sider:
357
ISBN-13:
9783642064708
Indbinding:
Paperback
ISBN-10:
3642064701
Udg. Dato:
12 feb 2010
Størrelse i cm:
23,7 x 15,6 x 2,8
Oplagsdato:
12 feb 2010
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