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B2B Brand Management

Af: Waldemar Pfoertsch, Philip Kotler Engelsk Paperback

B2B Brand Management

Af: Waldemar Pfoertsch, Philip Kotler Engelsk Paperback
Tjek vores konkurrenters priser

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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Tjek vores konkurrenters priser

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Produktdetaljer
Sprog: Engelsk
Sider: 357
ISBN-13: 9783642064708
Indbinding: Paperback
Udgave:
ISBN-10: 3642064701
Udg. Dato: 12 feb 2010
Længde: 28mm
Bredde: 156mm
Højde: 237mm
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato: 12 feb 2010
Forfatter(e) Waldemar Pfoertsch, Philip Kotler


Kategori Ledelse og teknikker


ISBN-13 9783642064708


Sprog Engelsk


Indbinding Paperback


Sider 357


Udgave


Længde 28mm


Bredde 156mm


Højde 237mm


Udg. Dato 12 feb 2010


Oplagsdato 12 feb 2010


Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Kategori sammenhænge