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Brand Journalism
Af: Andy Bull
Engelsk Paperback
Brand Journalism
Af: Andy Bull
Engelsk Paperback

619 kr
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Om denne bog

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.

Areas covered include:

• Establishing the audience your brand wants to engage with

• Identifying your organisation’s business goals

• Developing a brand journalism strategy to help deliver those business goals

• Measuring the results of your brand journalism strategy

The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Product detaljer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780415638104
Indbinding:
Paperback
Udgave:
ISBN-10:
0415638100
Udg. Dato:
17 jun 2013
Længde:
16mm
Bredde:
157mm
Højde:
233mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
17 jun 2013
Forfatter(e):
Kategori sammenhænge