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Brands and Cultural Analysis
Af: Arthur Asa Berger
Engelsk
Bogcover for Brands and Cultural Analysis af Arthur Asa Berger, 9783030247089
Specifikationer
Sprog:
Engelsk
Sider:
177
ISBN-13:
9783030247089
Indbinding:
Hardback
ISBN-10:
3030247082
Kategori:
Udg. Dato:
6 nov 2019
Størrelse i cm:
21,0 x 14,8
Forlag:
Oplagsdato:
6 nov 2019
Forfatter(e):
Genre:

Brands and Cultural Analysis

Af: Arthur Asa Berger
Engelsk
Hardback 2019
Format:
Hardback
Bog beskrivelse
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields.  It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. 

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Specifikationer
Sprog:
Engelsk
Sider:
177
ISBN-13:
9783030247089
Indbinding:
Hardback
ISBN-10:
3030247082
Kategori:
Udg. Dato:
6 nov 2019
Størrelse i cm:
21,0 x 14,8
Forlag:
Oplagsdato:
6 nov 2019
Forfatter(e):
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