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Campaigning for Hearts and Minds
- How Emotional Appeals in Political Ads Work
Engelsk
Bogcover for Campaigning for Hearts and Minds af Ted Brader, 9780226069890
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780226069890
Indbinding:
Paperback
ISBN-10:
0226069893
Udg. Dato:
1 jan 2006
Størrelse i cm:
22,8 x 15,1 x 2,0
Oplagsdato:
1 jan 2006
Forfatter(e):

Campaigning for Hearts and Minds

- How Emotional Appeals in Political Ads Work
Engelsk
Paperback 2006
Format:

Bog beskrivelse
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780226069890
Indbinding:
Paperback
ISBN-10:
0226069893
Udg. Dato:
1 jan 2006
Størrelse i cm:
22,8 x 15,1 x 2,0
Oplagsdato:
1 jan 2006
Forfatter(e):
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