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Campaigning for Hearts and Minds
- How Emotional Appeals in Political Ads Work
Engelsk Paperback

Campaigning for Hearts and Minds

- How Emotional Appeals in Political Ads Work
Engelsk Paperback

332 kr
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Om denne bog
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780226069890
Indbinding:
Paperback
Udgave:
ISBN-10:
0226069893
Udg. Dato:
1 jan 2006
Længde:
20mm
Bredde:
151mm
Højde:
228mm
Forlag:
The University of Chicago Press
Oplagsdato:
1 jan 2006
Forfatter(e):
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