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  3. International økonomi

Chinese Business

- Landscapes and Strategies
Af: Hong Liu Engelsk Paperback

Chinese Business

- Landscapes and Strategies
Af: Hong Liu Engelsk Paperback
Tjek vores konkurrenters priser

It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China.

Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies.

Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.

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Tjek vores konkurrenters priser
Normalpris
kr 497
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China.

Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies.

Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 332
ISBN-13: 9781138918252
Indbinding: Paperback
Udgave: 2
ISBN-10: 1138918253
Kategori: International økonomi
Udg. Dato: 21 jun 2017
Længde: 20mm
Bredde: 233mm
Højde: 158mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 21 jun 2017
Forfatter(e): Hong Liu
Forfatter(e) Hong Liu

Kategori International økonomi

ISBN-13 9781138918252

Sprog Engelsk

Indbinding Paperback

Sider 332

Udgave 2

Længde 20mm

Bredde 233mm

Højde 158mm

Udg. Dato 21 jun 2017

Oplagsdato 21 jun 2017

Forlag Taylor & Francis Ltd

Kategori sammenhænge