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Co-Creation of High-Tech Products in the B2B Domain
Engelsk Paperback
Co-Creation of High-Tech Products in the B2B Domain
Engelsk Paperback

478 kr
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Om denne bog

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Product detaljer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9783658284114
Indbinding:
Paperback
Udgave:
ISBN-10:
3658284110
Udg. Dato:
13 nov 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
13 nov 2019
Forfatter(e):
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