Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Communicating Sustainability for the Green Economy
Engelsk
Bogcover for Communicating Sustainability for the Green Economy af Eda Gurel-Atay, Lynn R Kahle, 9780765636812
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780765636812
Indbinding:
Paperback
ISBN-10:
0765636816
Kategori:
Udg. Dato:
30 nov 2013
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
30 nov 2013
Forfatter(e):

Communicating Sustainability for the Green Economy

Engelsk
Paperback 2013
Format:

Bog beskrivelse
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
... Vis mere

Forlags Vejl. pris
722,32 kr
Hos Booktok
620 kr
spar 14%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780765636812
Indbinding:
Paperback
ISBN-10:
0765636816
Kategori:
Udg. Dato:
30 nov 2013
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
30 nov 2013
Forfatter(e):
Finder produkter...
Kategori sammenhænge