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Communication Design
- Insights from the Creative Industries
Engelsk Paperback
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Communication Design
- Insights from the Creative Industries
Engelsk Paperback

298 kr
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Om denne bog

The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781472534408
Indbinding:
Paperback
Udgave:
ISBN-10:
1472534409
Kategori:
Udg. Dato:
26 feb 2015
Længde:
11mm
Bredde:
270mm
Højde:
211mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
26 feb 2015
Forfatter(e):
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