Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Engelsk
Bogcover for Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) af Stuart St P Slatter, 9781138971363
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781138971363
Indbinding:
Paperback
ISBN-10:
1138971367
Kategori:
Udg. Dato:
11 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 2015
Forfatter(e):

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

... Vis mere

Forlags Vejl. pris
559,19 kr
Hos Booktok
489 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781138971363
Indbinding:
Paperback
ISBN-10:
1138971367
Kategori:
Udg. Dato:
11 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 2015
Forfatter(e):
Finder produkter...
Kategori sammenhænge