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Competitive Marketing (RLE Marketing)
- A Strategic Approach
Engelsk
Bogcover for Competitive Marketing (RLE Marketing) af John O'Shaughnessy, 9781138971387
Specifikationer
Sprog:
Engelsk
Sider:
766
ISBN-13:
9781138971387
Indbinding:
Paperback
ISBN-10:
1138971383
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
26 nov 2015
Forfatter(e):

Competitive Marketing (RLE Marketing)

- A Strategic Approach
Engelsk
Paperback 2015
Format:

Bog beskrivelse
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
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471 kr
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Specifikationer
Sprog:
Engelsk
Sider:
766
ISBN-13:
9781138971387
Indbinding:
Paperback
ISBN-10:
1138971383
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
26 nov 2015
Forfatter(e):
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