Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Concise Encyclopedia of Advertising
Engelsk
Bogcover for Concise Encyclopedia of Advertising af Donald Baack, David L Loudon, Robert E Stevens, Kenneth E. Clow, 9780789022110
Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780789022110
Indbinding:
Paperback
ISBN-10:
0789022117
Kategori:
Udg. Dato:
29 mar 2005
Størrelse i cm:
21,6 x 15,6
Oplagsdato:
29 mar 2005

Concise Encyclopedia of Advertising

Engelsk
Paperback 2005
Format:

Bog beskrivelse
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.Some of the terms and concepts in the Concise Encyclopedia of Advertising include:
  • advertising appeals
  • evaluation criteria of advertising
  • Internet advertising
  • magazine advertising
  • television advertising
  • advertising campaign management
  • sponsorship marketing
  • and many more!The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
713 kr
spar 92%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780789022110
Indbinding:
Paperback
ISBN-10:
0789022117
Kategori:
Udg. Dato:
29 mar 2005
Størrelse i cm:
21,6 x 15,6
Oplagsdato:
29 mar 2005
Finder produkter...
Kategori sammenhænge