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Consumer Behaviour (RLE Consumer Behaviour)
- A Practical Guide
Engelsk
Bogcover for Consumer Behaviour (RLE Consumer Behaviour) af Gordon Foxall, Gordon R. Foxall, 9781138832398
Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781138832398
Indbinding:
Paperback
ISBN-10:
1138832391
Udg. Dato:
23 nov 2016
Størrelse i cm:
14,1 x 21,6 x 1,3
Oplagsdato:
23 nov 2016

Consumer Behaviour (RLE Consumer Behaviour)

- A Practical Guide
Engelsk
Paperback 2016
Format:

Bog beskrivelse

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781138832398
Indbinding:
Paperback
ISBN-10:
1138832391
Udg. Dato:
23 nov 2016
Størrelse i cm:
14,1 x 21,6 x 1,3
Oplagsdato:
23 nov 2016
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