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Consumer Democracy
- The Marketing of Politics
Engelsk
Bogcover for Consumer Democracy af Margaret Scammell, 9780521545242
Specifikationer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9780521545242
Indbinding:
Paperback
ISBN-10:
0521545242
Udg. Dato:
10 feb 2014
Størrelse i cm:
21,7 x 14,1 x 1,4
Oplagsdato:
10 feb 2014
Forfatter(e):

Consumer Democracy

- The Marketing of Politics
Engelsk
Paperback 2014
Format:

Bog beskrivelse
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to ''proper'' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
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Specifikationer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9780521545242
Indbinding:
Paperback
ISBN-10:
0521545242
Udg. Dato:
10 feb 2014
Størrelse i cm:
21,7 x 14,1 x 1,4
Oplagsdato:
10 feb 2014
Forfatter(e):
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