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Consumer Nationalism and Barr’s Irn-Bru in Scotland
Engelsk Paperback

Consumer Nationalism and Barr’s Irn-Bru in Scotland

Engelsk Paperback

441 kr
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This book connects a detailed analysis of Irn-Bru''s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr''s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.



Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9783030533847
Indbinding:
Paperback
Udgave:
ISBN-10:
3030533840
Kategori:
Udg. Dato:
3 okt 2021
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
3 okt 2021
Forfatter(e):
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