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Consumer Nationalism in China
- Examining its Critical Impact on Multinational Businesses
Engelsk Hardback
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Consumer Nationalism in China
- Examining its Critical Impact on Multinational Businesses
Engelsk Hardback

897 kr
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China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.

Product detaljer
Sprog:
Engelsk
Sider:
174
ISBN-13:
9781839982859
Indbinding:
Hardback
Udgave:
ISBN-10:
1839982853
Udg. Dato:
14 maj 2024
Længde:
20mm
Bredde:
237mm
Højde:
159mm
Forlag:
Anthem Press
Oplagsdato:
14 maj 2024
Forfatter(e):
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