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Corporate Innovation (RLE Marketing)
- Marketing and Strategy
Engelsk
Bogcover for Corporate Innovation (RLE Marketing) af Gordon Foxall, 9781138966826
Specifikationer
Sprog:
Engelsk
Sider:
282
ISBN-13:
9781138966826
Indbinding:
Paperback
ISBN-10:
1138966827
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Corporate Innovation (RLE Marketing)

- Marketing and Strategy
Engelsk
Paperback 2015
Format:

Bog beskrivelse

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Specifikationer
Sprog:
Engelsk
Sider:
282
ISBN-13:
9781138966826
Indbinding:
Paperback
ISBN-10:
1138966827
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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