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Corporate Social Responsibility, Sustainability and Public Relations
- Negotiating Multiple Complex Challenges
Engelsk
Bogcover for Corporate Social Responsibility, Sustainability and Public Relations af Donnalyn Pompper, 9781138743502
Specifikationer
Sprog:
Engelsk
Sider:
198
ISBN-13:
9781138743502
Indbinding:
Paperback
ISBN-10:
113874350X
Udg. Dato:
13 apr 2017
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
13 apr 2017
Forfatter(e):

Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges
Engelsk
Paperback 2017
Format:

Bog beskrivelse

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

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Specifikationer
Sprog:
Engelsk
Sider:
198
ISBN-13:
9781138743502
Indbinding:
Paperback
ISBN-10:
113874350X
Udg. Dato:
13 apr 2017
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
13 apr 2017
Forfatter(e):
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