Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Ledelse og teknikker
  3. Ledelse og beslutningstagning

Crisis, Issues and Reputation Management

Af: Andrew Griffin Engelsk Paperback

Crisis, Issues and Reputation Management

Af: Andrew Griffin Engelsk Paperback
Tjek vores konkurrenters priser

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.

Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.

Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald''s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 371
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.

Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.

Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald''s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9780749469924
Indbinding: Paperback
Udgave:
ISBN-10: 0749469927
Kategori: Ledelse og beslutningstagning
Udg. Dato: 3 apr 2014
Længde: 15mm
Bredde: 157mm
Højde: 233mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 apr 2014
Forfatter(e): Andrew Griffin
Forfatter(e) Andrew Griffin

Kategori Ledelse og beslutningstagning

ISBN-13 9780749469924

Sprog Engelsk

Indbinding Paperback

Sider 280

Udgave

Længde 15mm

Bredde 157mm

Højde 233mm

Udg. Dato 3 apr 2014

Oplagsdato 3 apr 2014

Forlag Kogan Page Ltd

Kategori sammenhænge