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Destination Marketing
- An international perspective
Engelsk
Bogcover for Destination Marketing af , 9781138592254
Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781138592254
Indbinding:
Paperback
ISBN-10:
1138592250
Kategori:
Udg. Dato:
25 apr 2018
Størrelse i cm:
15,5 x 23,4 x 1,7
Forlag:
Serie:
Oplagsdato:
25 apr 2018
Genre:

Destination Marketing

- An international perspective
Engelsk
Paperback 2018
Format:
Paperback
Bog beskrivelse

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781138592254
Indbinding:
Paperback
ISBN-10:
1138592250
Kategori:
Udg. Dato:
25 apr 2018
Størrelse i cm:
15,5 x 23,4 x 1,7
Forlag:
Serie:
Oplagsdato:
25 apr 2018
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