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Dictionary of Advertising and Marketing Concepts
Engelsk
Bogcover for Dictionary of Advertising and Marketing Concepts af Arthur Asa Berger, 9781611329865
Specifikationer
Sprog:
Engelsk
Sider:
143
ISBN-13:
9781611329865
Indbinding:
Paperback
ISBN-10:
1611329868
Kategori:
Udg. Dato:
31 aug 2013
Størrelse i cm:
23,0 x 15,2 x 0,9
Oplagsdato:
31 aug 2013
Forfatter(e):

Dictionary of Advertising and Marketing Concepts

Engelsk
Paperback 2013
Format:

Bog beskrivelse
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
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Specifikationer
Sprog:
Engelsk
Sider:
143
ISBN-13:
9781611329865
Indbinding:
Paperback
ISBN-10:
1611329868
Kategori:
Udg. Dato:
31 aug 2013
Størrelse i cm:
23,0 x 15,2 x 0,9
Oplagsdato:
31 aug 2013
Forfatter(e):
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