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Do You Want to Keep Your Customers Forever?
Engelsk Paperback
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Do You Want to Keep Your Customers Forever?
Engelsk Paperback

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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer''s changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Product detaljer
Sprog:
Engelsk
Sider:
96
ISBN-13:
9781422140277
Indbinding:
Paperback
Udgave:
ISBN-10:
142214027X
Kategori:
Udg. Dato:
2 mar 2010
Længde:
7mm
Bredde:
127mm
Højde:
172mm
Forlag:
Harvard Business Review Press
Oplagsdato:
2 mar 2010
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