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Economics for Business and Management
Engelsk
Bogcover for Economics for Business and Management af Alan Griffiths, Stuart Wall, 9780273735243
Specifikationer
Sprog:
Engelsk
Sider:
592
ISBN-13:
9780273735243
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0273735241
Kategori:
Udg. Dato:
2 feb 2011
Størrelse i cm:
26,2 x 19,5 x 2,6
Oplagsdato:
2 feb 2011
Forfatter(e):
Paperback 2011
Format:

Bog beskrivelse

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:

·    What are the characteristics for successful entry into new international markets?

·    How can ‘sustainability’ affect decision making within businesses?

·    Why are today’s global investors so concerned about national debt issues?

·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

·    What strategies can companies such as BP use to repair damaged global reputations?

It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.   

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Specifikationer
Sprog:
Engelsk
Sider:
592
ISBN-13:
9780273735243
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0273735241
Kategori:
Udg. Dato:
2 feb 2011
Størrelse i cm:
26,2 x 19,5 x 2,6
Oplagsdato:
2 feb 2011
Forfatter(e):
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