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Electronic Marketing
- Theory and Practice for the Twenty-First Century
Engelsk Paperback

Electronic Marketing

- Theory and Practice for the Twenty-First Century
Engelsk Paperback

336 kr
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6 - 8 hverdage

Om denne bog
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Product detaljer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9780273684763
Indbinding:
Paperback
Udgave:
ISBN-10:
0273684760
Udg. Dato:
6 dec 2003
Længde:
25mm
Bredde:
190mm
Højde:
246mm
Forlag:
Pearson Education Limited
Oplagsdato:
6 dec 2003
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