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Electronic Marketing
- Theory and Practice for the Twenty-First Century
Engelsk
Bogcover for Electronic Marketing af Martin Evans, Eamonn Galvin, John O'Connor, 9780273684763
Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9780273684763
Indbinding:
Paperback
ISBN-10:
0273684760
Udg. Dato:
6 dec 2003
Størrelse i cm:
24,6 x 19,0 x 2,5
Oplagsdato:
6 dec 2003

Electronic Marketing

- Theory and Practice for the Twenty-First Century
Engelsk
Paperback 2003
Format:

Bog beskrivelse
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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577,49 kr
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339 kr
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Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9780273684763
Indbinding:
Paperback
ISBN-10:
0273684760
Udg. Dato:
6 dec 2003
Størrelse i cm:
24,6 x 19,0 x 2,5
Oplagsdato:
6 dec 2003
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