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Entrepreneurship as Strategy
- Competing on the Entrepreneurial Edge
Engelsk
Bogcover for Entrepreneurship as Strategy af Kurt Allen Heppard, G. Dale Meyer, 9780761915805
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780761915805
Indbinding:
Paperback
ISBN-10:
076191580X
Kategori:
Udg. Dato:
8 jun 2000
Størrelse i cm:
22,7 x 15,3 x 0,9
Oplagsdato:
8 jun 2000

Entrepreneurship as Strategy

- Competing on the Entrepreneurial Edge
Engelsk
Paperback 2000
Format:

Bog beskrivelse

The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.

This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.

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Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780761915805
Indbinding:
Paperback
ISBN-10:
076191580X
Kategori:
Udg. Dato:
8 jun 2000
Størrelse i cm:
22,7 x 15,3 x 0,9
Oplagsdato:
8 jun 2000
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