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Essentials of Strategic Management
Engelsk
Bogcover for Essentials of Strategic Management af Gareth Jones, Charles Hill, 9781111525194
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781111525194
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1111525196
Udg. Dato:
19 apr 2011
Størrelse i cm:
20,7 x 25,5 x 1,5
Oplagsdato:
19 apr 2011
Forfatter(e):

Essentials of Strategic Management

Engelsk
Paperback 2011
Format:

Bog beskrivelse
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors'' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text''s presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781111525194
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1111525196
Udg. Dato:
19 apr 2011
Størrelse i cm:
20,7 x 25,5 x 1,5
Oplagsdato:
19 apr 2011
Forfatter(e):
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