Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Salg og marketing
  3. PR

Ethics in Public Relations

- A Guide to Best Practice
Af: Patricia J Parsons Engelsk Paperback

Ethics in Public Relations

- A Guide to Best Practice
Af: Patricia J Parsons Engelsk Paperback
Tjek vores konkurrenters priser

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.

Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.

Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years'' professional experience in the field.

Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 417
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.

Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.

Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years'' professional experience in the field.

Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9780749477264
Indbinding: Paperback
Udgave:
ISBN-10: 0749477261
Kategori: PR
Udg. Dato: 3 apr 2016
Længde: 11mm
Bredde: 158mm
Højde: 233mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 apr 2016
Forfatter(e): Patricia J Parsons
Forfatter(e) Patricia J Parsons

Kategori PR

ISBN-13 9780749477264

Sprog Engelsk

Indbinding Paperback

Sider 192

Udgave

Længde 11mm

Bredde 158mm

Højde 233mm

Udg. Dato 3 apr 2016

Oplagsdato 3 apr 2016

Forlag Kogan Page Ltd

Vi anbefaler også
Rosamunde Pilcher Vejen hjem
Vejen hjem
Rosamunde Pilcher
66 kr
Kategori sammenhænge