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  2. Event Audiences and Expectations
Event Audiences and Expectations
Af: Jo Mackellar
Engelsk
Bogcover for Event Audiences and Expectations af Jo Mackellar, 9781138081987
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781138081987
Indbinding:
Paperback
ISBN-10:
1138081981
Kategori:
Udg. Dato:
25 maj 2017
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
25 maj 2017
Forfatter(e):

Event Audiences and Expectations

Af: Jo Mackellar
Engelsk
Paperback 2017
Format:
Paperback
Bog beskrivelse

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events.

This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

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Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781138081987
Indbinding:
Paperback
ISBN-10:
1138081981
Kategori:
Udg. Dato:
25 maj 2017
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
25 maj 2017
Forfatter(e):
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