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Export Strategy: Markets and Competition (RLE Marketing)
Engelsk
Bogcover for Export Strategy: Markets and Competition (RLE Marketing) af Nigel Piercy, 9781138969414
Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9781138969414
Indbinding:
Paperback
ISBN-10:
1138969419
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Export Strategy: Markets and Competition (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9781138969414
Indbinding:
Paperback
ISBN-10:
1138969419
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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