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Focus Group Research
Engelsk
Bogcover for Focus Group Research af Jo-Ellen Asbury, Martha Ann Carey, 9781611322569
Specifikationer
Sprog:
Engelsk
Sider:
118
ISBN-13:
9781611322569
Indbinding:
Paperback
ISBN-10:
1611322561
Kategori:
Udg. Dato:
31 jul 2012
Størrelse i cm:
15,4 x 22,6 x 1,3
Serie:
Qualitative Essentials
Oplagsdato:
31 jul 2012

Focus Group Research

Engelsk
Paperback 2012
Format:

Bog beskrivelse
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
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Specifikationer
Sprog:
Engelsk
Sider:
118
ISBN-13:
9781611322569
Indbinding:
Paperback
ISBN-10:
1611322561
Kategori:
Udg. Dato:
31 jul 2012
Størrelse i cm:
15,4 x 22,6 x 1,3
Serie:
Qualitative Essentials
Oplagsdato:
31 jul 2012
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