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Food and Experiential Marketing
- Pleasure, Wellbeing and Consumption
Engelsk
Bogcover for Food and Experiential Marketing af , 9780367727178
Specifikationer
Sprog:
Engelsk
Sider:
268
ISBN-13:
9780367727178
Indbinding:
Paperback
ISBN-10:
036772717X
Udg. Dato:
31 mar 2021
Størrelse i cm:
15,6 x 23,5 x 2,3
Oplagsdato:
31 mar 2021

Food and Experiential Marketing

- Pleasure, Wellbeing and Consumption
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?

Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

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Specifikationer
Sprog:
Engelsk
Sider:
268
ISBN-13:
9780367727178
Indbinding:
Paperback
ISBN-10:
036772717X
Udg. Dato:
31 mar 2021
Størrelse i cm:
15,6 x 23,5 x 2,3
Oplagsdato:
31 mar 2021
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