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Fundamentals of Retailing and Shopper Marketing
Engelsk
Bogcover for Fundamentals of Retailing and Shopper Marketing af Jesper Clement, Alf Bendixen, Thomas Rudolph, Jens Nordfalt, Odd Gisholt, Jan Hillesland, Truls Fjeldstad, Jan Niklas Meise, 9780273757399
Specifikationer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780273757399
Indbinding:
Paperback
ISBN-10:
0273757393
Kategori:
Udg. Dato:
15 nov 2012
Størrelse i cm:
26,4 x 19,5 x 1,5
Oplagsdato:
15 nov 2012
Paperback 2012
Format:

Bog beskrivelse

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. 

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

 

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

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Specifikationer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780273757399
Indbinding:
Paperback
ISBN-10:
0273757393
Kategori:
Udg. Dato:
15 nov 2012
Størrelse i cm:
26,4 x 19,5 x 1,5
Oplagsdato:
15 nov 2012
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